Published on 22/10/2024

PFS GROUP acquires Clean Solutions Group Belgium, giving it back the Seifar name and family

Antwerp-based PFS GROUP acquired Clean Solutions Group Belgium on Tuesday 22 October 2024. The Lokeren-based producer of cleaning products for the institutional market was known under the name Seifar until four years ago.

Dutch multisite company Clean Solutions Group (CSG), which develops and produces cleaning agents, acquired Seifar four years ago. Now PFS GROUP is taking over the company, returning it to its original name. Seifar specialises in producing mainly professional cleaning products for the institutional market under private label and also has its own product line with Prof Line.

Pioneer in sustainability

Seifar is highly regarded in the field of sustainability. It was one of the first producers in Belgium to obtain EU Ecolabel licenses. Additionally, the production site meets the highest environmental standards.

Luc Bresseleers, CEO of PFS GROUP, explains: "It has long been our ambition to invest in our own production facility. Thanks to Seifar, we are now realizing that dream and can sharpen our focus on innovation and sustainability. This marks a new milestone for PFS GROUP. Seifar will continue to produce for our subsidiaries BOMA, Greenspeed and Bielen Produkten, and will maintain its trusted service to existing customers."

Daughter in charge

Myrte Ruymaekers, daughter of the founding family with a strong background in Research & Development, will henceforth lead the company, providing a familiar face for Seifar's current employees.

Pim Honig, CEO of Clean Solutions Group, adds:

"I am pleased with this agreement and convinced that Clean Solutions Group Belgium has found a good home where it can continue to grow. It is a great opportunity for the local employees to further develop themselves and become part of the growth story of PFS GROUP. For CSG, this is an important strategic decision to focus more explicitly on the two market segments within the group: Packaging & Print and Industrial."